The importance of pre-save campaigns in releasing music on Spotify
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The importance of pre-save campaigns in releasing music on Spotify

Anyone with a credit card can release music today. This is a radical shift from the gatekeeper structure set up by the record companies of previous decades. While we would occasionally see artists like Ashanti, Frank Ocean or Chance the Rapper make the big time as independents, it generally took the support of one of…

Which streaming music distributor should you use?
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Which streaming music distributor should you use?

Photo by Joshua Sortino on Unsplash We no longer buy music. We rent it from services like Apple Music, Spotify and possibly Deezer or Tidal or some of the more fringe services like Triller or Music Choice. The question is really how to get the music placed on those services and which one is the best choice for…